Zindigi – Powered by JS Bank, Prince’s Trust International, and Pakistan Alliance for Girls Education (PAGE) have signed a Memorandum of Understanding to launch “The Achieve Program” a structured 360-degree package that will focus on the personal development, digital inclusion, entrepreneurship, and employability skills of young girls in Pakistan.
The pilot program will be funded by Zindigi – powered by JS Bank, Pakistan’s fastest-growing digital banking initiative targeted toward Gen Z and millennials. PAGE will deliver the program with the technical support of Prince’s Trust International founded by His Majesty King Charles III, formerly The Prince of Wales, to tackle the global youth unemployment crisis.
This forward-thinking initiative will promote alternative approaches to learning, support young girls to (re)engage with formal education and equip them with the skills needed to transition from school to sustainable careers.
Dignitaries from all key partners were present at the signing ceremony, including Shabir Randeree – Chairman Prince’s Trust International, Noman Azhar – Chief Officer Zindigi, Imran Shaikh – COO JS Bank, Fajer Rabia Pasha – Executive Director PAGE and Farzana Yaqoob, Chair of Board PAGE.
Speaking at the event, Noman Azhar stated, “We are delighted to be affiliating with Prince’s Trust International and PAGE Pakistan to create and launch an initiative that aligns deeply with our core mission of empowering the youth of Pakistan. This collaboration will help create a sustainable model that gives young girls the education and expertise they need to thrive.”
Wasim Malik, Head of Asia at Prince’s Trust International, commented: “Prince’s Trust International employability, education and enterprise programs give young people around the world the tools to build sustainable careers. Delivered through local partners, our Achieve program is tailored to the specific need. This new partnership is an exciting development for our work in Pakistan and I am looking forward to seeing the positive impact for young people on the program”.
Zindigi, Prince’s Trust International, and PAGE Pakistan are committed to ensuring the success and sustainability of “The Achieve Program.”
Mrs Fajer Rabia Pasha stated, we are excited to be launching Achieve in Pakistan which will focus on giving young women the skills to develop their personal, entrepreneurial and employment skills with digital skills as a cross cutting theme. This program has the potential to empower young girls and prepare them for a bright start.
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About Zindigi
Zindigi powered by JS Bank is a digital banking initiative targeted towards Gen Z and millennials, who value their independence and want to control and operate things their way. Zindigi is the first of its-kind customizable mobile app with an ethos of giving complete control of the digital bank to customers and the look & feel for their app. It offers Gen Z and millennials savings and investment products. The fintech goes by with the slogan “Simple Karo” reflecting their objective of simplifying consumers’ lives. It is the only Digital banking experience of Pakistan offering both, a full fledge account to be opened digitally and a master debit card that can be used both internationally and locally. For more details visit, www.zindigi.com
About JS Bank
JS Bank is amongst Pakistan’s fastest-growing banks, with both a domestic and an international presence. The Bank is a leader in the SME space and has a substantial footprint in Digital Banking and Consumer Loans. JS Bank has been recognized on multiple international and national forums, including the prestigious Asia Money, Asian Banking, Finance, DIGI, and Pakistan Banking Awards. JS Bank is part of JS Group, one of Pakistan’s most diversified and progressive financial services groups. For more details visit, www.jsbl.com
About PAGE
PAGE is a not-for profit organization registered under the Trust Act 1882 (1349) in June 2014 and approved by Pakistan Center for Philanthropy (PCP) in November 2018. PAGE is dedicated to empowering every Pakistani girl to dream big and aspire for a secure future. With its network of non-formal schools across Pakistan and various initiatives at Policy, Advocacy and community level, PAGE is recognized as a leading organization working tirelessly to promote girls’ education in Pakistan. For more details please www.page.org.pk
About Prince’s Trust International
Prince’s Trust International has been supporting young people worldwide since 2015. We were founded by His Majesty King Charles III, formerly The Prince of Wales, to tackle the global crisis in youth unemployment, building on four decades of experience in the UK.
Our mission is to empower young people to learn, earn and thrive. We provide opportunities to develop the skills and confidence to succeed and deliver tangible employment outcomes. By blending our expertise with a global network of local partners, we develop programmes and interventions to help young people to build their own futures.
Our programmes and interventions are now present in 18 countries within the Commonwealth and beyond, across Asia, Africa, the Caribbean, the Middle East and Europe. We have supported more than 70,000 young people worldwide since 2015.