11th March, 2019: JS Bank, one of the fastest growing financial institutions of Pakistan has entered into a partnership with IAL Saatchi & Saatchi, the country’s top advertising agency. The agreement was signed between Kamran Jafar – Deputy CEO, JS Bank and Nida Haider – Managing Partner, IAL Saatchi & Saatchi.

The agreement between JS Bank and IAL is designed to help introduce innovative promotional campaigns and initiatives in line with rapidly changing market trends. Through this collaboration, JS Bank will work with IAL Saatchi & Saatchi to embrace new developments in global advertising by focusing on strategic planning, ideation, performance measurement and commercial growth & profitability.

Speaking at the occasion, Kamran Jafar stated, “It is an interesting time in Pakistan’s financial industry and top of mind presence amongst customers is vital for success. It’s important to understand that communication channels and rules of the game have evolved, and we are confident IAL Saatchi & Saatchi is the most capable partner for us to help deepen our brand’s engagement with audiences of today and tomorrow. This partnership reflects our commitment to leverage advertising, PR and digital channels for best business outcomes.”

Looking forward to a successful collaboration, Nida Haider said, “We are excited with this initiative as we believe in the growth story of JS Bank, and we know we can help make JS Bank the top banking choice for the people of Pakistan. IAL Saatchi & Saatchi has a history of working with the largest brands in the country, and our partnership with JS Bank will be a tremendous opportunity for us to showcase our creativity & depth of strategy for their success.”

JS Bank is known for its innovative products that caters to the needs of its diverse customers and the Bank’s drive for innovation resonates with IAL Saatchi & Saatchi’s reputation for creativity & ingenuity. This combination of innovation and creativity makes this a promising partnership for clients and audiences of the bank and the agency.

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About JS Bank:

JS Bank is one of the fastest growing banks in Pakistan, with 345 branches in 172 cities. The Bank also has an international presence and is a leading player in the digital banking space. JS Bank has received the prestigious award for Best Environmental and Social Governance Bank at the Pakistan Banking Awards 2017. The Bank is part of JS Group, one of the Pakistan’s most diversified and progressive financial services group. For more information, please visit http://www.jsbl.com.