Job Title: Digital Lead
Department: Strategy and Marketing
Experience: Minimum 6 years of relevant experience.
Qualification: Bachelor’s degree in business or marketing-related field (Master’s will be preferred)
Location: Karachi
Application Deadline: 10th March 2025
Job Description:
- Developing comprehensive digital marketing strategies aligned with business goals.
- Understanding customer journey mapping and conversion funnels.
- Budgeting and ROX measurement for digital campaigns.
- Managing and optimizing organic and paid social media strategies.
- Expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok, and Snapchat.
- Strong grasp of on-page, off-page, and technical SEO.
- Optimizing website structure, metadata, and content for search engines.
- Content marketing, blogging, and video SEO strategies.
- Experience with social listening tools (Sprout Social, Sprinklr), influencer marketing, and UGC campaigns.
- Leading digital teams, agencies, and cross-functional collaborations.
Skills and Knowledge:
- Performance Marketing and Analytics
- Paid Marketing
- SEO & Content Marketing
- Email & CRM Marketing
- Social Media & Community Management
- UI/UX & Website Optimization
- Marketing Technology & AI Tools (Photoshop, Midjourney, Canva, hands-on with upcoming AI tools)