Job Title: Brand Manager
Department: Marketing & Communications
Number of positions: 02
Experience: 3-5 years of relevant experience
Qualification: Minimum Bachelor’s, Master’s preferred
Location: Karachi
Application Deadline: 10th February 2025
Job Description:
- Brand Strategy & Positioning: Develop and implement brand strategies that align with the company’s vision and business objectives.
- Marketing Campaigns: Plan, execute, and monitor multi-channel marketing campaigns to enhance brand awareness and market share.
- Market & Consumer Research: Analyze consumer trends, competitors, and market insights to refine brand positioning.
- Content & Communication: Oversee the development of brand messaging, advertising materials, and promotional content.
- Digital & Traditional Marketing: Collaborate with Digital, PR, and advertising teams to ensure a cohesive brand presence across all platforms.
- Product Branding: Work closely with product development teams to align branding efforts with business growth.
- Agency & Vendor Management: Coordinate with creative agencies and third-party vendors to execute campaigns effectively.
- Budget Management: Manage brand marketing budgets, ensuring optimal allocation of resources.
- Performance Analysis: Monitor key brand performance indicators, track ROI, and provide insights for continuous improvement.